North of Normal
North of Normal knows Iceland closely and sees it a little differently. Creating private journeys for international travel advisors, the company came to us with a distinctive identity by Aton. We translated that perspective into a website that needs to inspire both curiosity and trust.
An unusual identity, a clear interface
North of Normal came to us with a distinctive identity by Aton. Our work was to translate it into a website that kept its character while making it easy for travel advisors to understand the service and meet the people they would be trusting with their clients.
We gave the journal a prominent role, with side-scrolling photo essays and varied article layouts. Those pages allow more freedom in the design, while service and team pages follow a clear structure. The website accommodates both a practical introduction to the company and stories that show its perspective on Iceland.
